Teradata sought to stretch its business beyond its data warehouse legacy, repositioning b2b services to help consumer marketers better target customers. Facing both formidable, entrenched competition (Adobe, anyone?) and seeking to build a customer base in this new category, Teradata needed to quickly illustrate how data-driven marketers can connect with their customers in a relevant and powerful way.

The approach that Mobium developed recognizes that today’s consumers are more complicated than ever. It humorously demonstrates just how critical the right data can be when marketing professionals need a true picture of their audience.

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Contact :

Patti Bridge, SVP, Account Management
+1 312 422 8950 /