For nearly 100 years, the National Restaurant Show (NRA Show) has been the largest single gathering of restaurant, food service and lodging professionals. Yet the NRA Show marketing team needed a new way to engage with their core audience while attracting first-time attendees who would become the mainstay of future events.

Mobium rebranded and repositioned the 2012 NRA Show to ignite interest with newer restaurant/foodservice professionals and ensure the Show’s relevance despite increased competition from regional shows, emerging websites and “foodie”-oriented cable networks. "Only Here" mixes fresh typography, a dollop of hip professionals and a pinch of current culinary trends to reflect the unique nature of the event and convey the idea that there’s no substitute for on-site experience.


NRA Identity


NRAZoom button

NRAZoom button

NRAZoom button


NRA website


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Contact :

Patti Bridge, SVP, Account Management
+1 312 422 8950 /