NRA

For nearly 100 years, the National Restaurant Show (NRA Show) has been the largest single gathering of restaurant, food service and lodging professionals. Yet the NRA Show marketing team needed a new way to engage with their core audience while attracting first-time attendees who would become the mainstay of future events.

Mobium rebranded and repositioned the 2012 NRA Show to ignite interest with newer restaurant/foodservice professionals and ensure the Show’s relevance despite increased competition from regional shows, emerging websites and “foodie”-oriented cable networks. "Only Here" mixes fresh typography, a dollop of hip professionals and a pinch of current culinary trends to reflect the unique nature of the event and convey the idea that there’s no substitute for on-site experience.


Identity


NRA Identity

Advertising

NRAZoom button

NRAZoom button

NRAZoom button


Digital


NRA website

Environmental


NRA
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Contact :

Patti Bridge, SVP, Account Management
+1 312 422 8950 /