In the OEM diesel engine market, there are bigger, more well-known competitors, but nobody who could out-work, out-travel and out-service the engineers at Navistar. This higher level of hands-on support became the essence of an integrated branding program for MaxxForce® on- and off-road diesel engines.

Using actual Navistar engineers, Mobium created a campaign to boost awareness of MaxxForce engines by vehicle designers around the world. The global communications program also featured an internal component to ensure Navistar employees could deliver the brand in a consistent manner across all b2b audience touchpoints.


Navistar Website


NavistarZoom button

NavistarZoom button

NavistarZoom button


Navistar Navistar
Back to top

Contact :

Patti Bridge, SVP, Account Management
+1 312 422 8950 /