To help customers stay on top of the massive changes in employee healthcare and benefits management, PayFlex Inc. underwent a major shift of its own. Repositioned as HealthHub, this leading provider of employee custodial accounts sought higher awareness from the HR professionals it targeted and the end user audience of corporate employees.

Leveraging qualitative research that showed employees and HR professionals wanted a more accessible brand experience, Mobium and HealthHub developed a program that helped end users manage their financial, physical and mental wellness every day. The result is a brand experience full of life and humanity instead of complexity and red tape.


HealthHub Identity


HealthHub website


HealthHub HealthHub


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Contact :

Patti Bridge, SVP, Account Management
+1 312 422 8950 /