When the PGA of America needed a partner to take a different approach to promoting the prestigious 2006 PGA Championship at Medinah Country Club outside Chicago, it turned to Mobium.

Mobium’s primary goal was to generate interest among corporate sponsors. Segmenting the audience into different mindsets, we developed a comprehensive program (“Now that’s Major Excitement!”) that incorporated direct and Web elements, brand advertising, pre-Championship events and a full literature system tailored specifically to draw corporate  audiences to last Major tournament of the year. The result? A 100% sell-out of all corporate hospitality venues.