The Azulera luxury resort village in Costa Rica goes to market as a uniquely eco-conscious, community-attuned resort,  competing with an influx of resort communities aimed at the wealthy elite. Azulera’s independent sales brokers needed to be motivated and well-armed with materials to sell Azulera as a viable option for those prime investors, retirees and eco-travelers.

Mobium developed a full integrated program designed to sell the brokers by supporting their sales efforts in their offices and one-on-one with the prospective buyers. This included a differentiating brand strategy that juxtaposes the raw ecological culture, community and character of Costa Rica with the luxurious amenities of the resort itself.