To compete in emerging third-generation (“3G”) wireless telecom markets, Motorola’s Global Telecom Solutions Sector (GTSS) needed to quickly brand and promote its vision of an end-to-end, IP-based next-generation wireless solution to the world’s telecom operators.

Creating the Aspira™ brand to encompass the breadth of Motorola GTSS technology products and services, Mobium positioned Aspira as “the 3G Navigator” that could enable operators to achieve their vision of the 3G future, no matter what platform they were currently operating. This approach helped Motorola GTSS gained sales momentum with several multi-billion dollar contract wins––and quickly carved out its presence in the competitive next-generation infrastructure market.