To grow beyond its traditional base of desktop mappers and analysts, Pitney Bowes MapInfo needed to make its geo-demographic “location intelligence” solutions relevant to executives, while also educating the broader market about the benefits of using location intelligence as a business process tool.

Guided by Mobium research that uncovered the executive hot buttons location intelligence could help address, we developed a brand plan and unique “Listen to Location” creative concept to spread the message to decisionmakers worldwide.