When two key players in the computer visual display market formed the NEC-Mitsubishi joint venture to make and market computer monitors, they turned to Mobium for an integrated business branding program to help position and differentiate itself in the stand-alone monitor industry segment.

Mobium research uncovered attributes that served as the basis for a customer-relevant, compelling and distinct position. The brand promises a “window of clarity to the digital world,” communicated by evoking that moment of inspiration and discovery as seen on the human face. This concept is reinforced via the simple promise, “See more.”