Mobium

7 Shifts You Need To Know aBOUT

1

The customer is in control

It’s scary for any organization to hear that they don’t have ultimate control over their brand. But the truth is, they don’t. Customers do.

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2

Multiple b2b media channels are fragmenting messages

You’ve got your micro sites, mobile sites, marketplace sites, purchasing sites, tweets, blog posts, Facebook posts, pins, e-this, that and the other.

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3

Business products are bought, not sold

The traditional way of thinking about business products and services is that they are sold to customers and prospects.

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4

b2c trends are affecting b2b

The divide between b2c- and b2b-focused marketing is becoming increasingly less pronounced...

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5

Communicating customer value is key

Ready for a mind-blowing concept?

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6

Social is becoming a fixture in b2b plans

“Social media” is no longer a new term, but that doesn’t change the fact that it’s had a dramatic impact on companies and brands...

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7

Mobile is essential

It’s important to optimize your web presence so that more prospects can locate you.

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