Believe: What a business marketer can do to break through

Speakers
Gordon Hochhalter: Partner, Creativitystrategyconnectivity

Overview
Business-to-business marketing communications usually falls into one of two categories:

	the boring stuff that looks like a reprint of a spec sheet, but is right on target strategically;
	the wacky, crazy, fun stuff that people notice but has no relevance to the audience or the product.

This irreverent, multimedia presentation will take you through a complete integrated marketing communications program and show how strategic and creative principles interact to develop award-winning communications that sell.

You’ll learn where to look to find the most compelling creative and selling ideas. You’ll find out why good copy is written in incomplete sentences. You’ll get mad when Messr. Hochhalter suggests that you shouldn’t sell products or services in your ads. You’ll discover why this guy has few, if any, friends in the traditional world of b2b agencies.

Length
40-60 minutes

Credentials
Mobium Creative Group is one of the country’s leading integrated business-to-business branding and communications firms. Crains’ “BtoB” magazine has recognized Mobium as one of the top three business communications companies its size for the last three consecutive years. The Business Marketing Association named the firm Agency of the Year for 2003.

Gordon is listed in Who’s Who in B-to-B, which spotlights “the 100 individuals who’ve made (or are making) their mark in the business-to-business space.” Under their direction, Mobium has won virtually every creative award in business advertising and communications. Including a dominance of Chicago’s Tower Awards, BMA International ProComm Awards, New York’s Ace Awards as well as the American Business Media’s CEBA awards.

Mobium is also known for its educational Web site, which is an interactive book that helps business marketers, communicators, brand builders and change agents, as well as its own employees, better define revolutionary paradigm shifts in business communications and explore ways to take advantage of them. Mobium is a division of Colle+McVoy.