|12. recycle your customers|
Your integrated program shouldn’t end with a purchase.
Because it pays to get warm and cuddly with your customers. In fact the return on your marketing investment soars when one-time buyers turn into true-blue repeaters. Not to mention cross-buyers.
But to make these relationships flower, you have to remove customers from the market and think about them and treat them in a totally different way.
In order to do that you’ll need to plan and implement unique communications vehicles to dialogue with them when, where and how they want. You’ll also need to act upon their feedback and integrate the customer’s voice back into the organization. Just as you goosed prospects into buyers, you’re now going to need an organized, integrated way to migrate buyers into loyal customers and brand advocates.
If you'd like to see an integrated approach to not only retaining customers, but turning them into brand advocates, check out Hug your customers.