goose one: let them know you're there and can deliver
Woody Allen was right. At least 80 percent of success is
just showing up.
And in this case, showing up with consistent, broad-based
communications at the right time. Which is whenever they need you.
In the early stages of the purchase process, target messages
to keep potential buyers informed that you’re in business and able to deliver.
This is a continuous process. Otherwise, the odds are pretty good they’ll
forget to ask for you when they really need something.