Woody Allen was right. At least 80 percent of success is just showing up.

And in this case, showing up with consistent, broad-based communications at the right time. Which is whenever they need you.

In the early stages of the purchase process, target messages to keep potential buyers informed that you’re in business and able to deliver. This is a continuous process. Otherwise, the odds are pretty good they’ll forget to ask for you when they really need something.