Mobium announces plans for New Paradigm Event on finding and creating customer value
2010-10-21
Mobium today announced that Jerry Alderman, coauthor of Winning With Customers and Beyond Six Sigma will be the guest speaker at its 19th New Paradigm Event on Thursday, November 11, 2010 at Chicago’s University Center.
As part of the free event series presented by Mobium, a leading integrated business branding firm, and BIGfrontier Alderman will discuss proven methods for making more money for your customers, and in turn, making more money for your company. Marketers will be able to gain valuable insight into understanding what drives their customers and using that information to reach a new level of success.
Alderman will tell the real-life story of building materials manufacturer Owens Corning. He will illustrate the significant benefits of talking with customers, gaining a deeper understanding of what drives them, and using that information to develop a measurement and tracking system that will help deliver the things they find most important and differentiating when they buy. This information empowers business marketers to:
- Understand specifically how their brand helps customers make money
- Know how to measure and track how much money customers make doing business with them over time
- Learn how to measure and track how much more money customers make doing business with them than they do with their competitors
- Understand the steps they can take to make their brand more valuable and distinctive to customers by making them more money in the future
“This is critical information for any marketer who has ever wondered how to resonate more strongly with their target audience,” says Gordon Hochhalter, Managing Partner, Mobium. “When you learn how to look to your customers to guide the way instead of blindly spewing messages out of your CRM system, wonderful things can start to happen.”
The Mobium New Paradigm Series is a forum to explore the paradigm shifts that are revolutionizing business branding and marketing. Its goal is to stimulate dialogue among business marketers on how to convert these revolutionary changes into a competitive advantage in their markets.
Event details:
What
The 19th Mobium
New Paradigm Event
When
Thursday, November 11, 2010
Schmoozing: 9:30am-10:30am
Presentation: 10:30am-11:30am
Where NEW LOCATION
The University Center,
525 S. State St.,
Chicago, Illinois 60605 (Click here for a map.)
Admission is free but reservations are required. Seating is limited. Reserve a spot now.
You can get a preview of the discussion and learn more here.
About Mobium
We change things. We believe in change. We see things differently, think differently and do things differently. Mobium is the leading integrated business branding firm dedicated to b-to-b marketers who want to change the outmoded conventions of their industries. We help change agents craft their brand strategies, create authentic brand experiences and powerfully communicate them inside their organizations and outside to the world.
The company was named agency of the year in 2003 by the Business Marketing Association and has been recognized as one of the top three business-to-business agencies its size for five consecutive years and the Top Agency of 2006 by Crain Communications’ BtoB Magazine. In 2008, the Business Marketing Association named Mobium the Creative Team of The Year. And in 2010 it garnered the advertising campaign of the year award by BtoB Magazine over Ogilvy for IBM and BBDO for Armstrong. www.mobium.com