Mobium picks up BtoB Magazine’s highest award for a 2010 print campaign

2010-10-11

Mobium was today recognized by Crain’s BtoB Magazine for the Best Print Campaign of 2010 (for more than $200,000).  The annual selection process represents one of the highest honors in the business-to-business marketing space.

Mobium created the winning "Creating a Climate of Achievement" campaign for Herff Jones, a marketer of a variety of recognition and education-related products and services for academic institutions.  

The magazine’s editors select what they feel is the best b-to-b marketing and creative for the past year.  They chose Mobium’s work as the category winner because; “It never hurts to make heroes out of your customers and your target market…to illustrate how the company’s services make real-life educators’ lives easier. What also sets this ad campaign apart is that there’s nary a stock photo in any of the ads. ” 

"These are the Emmy’s of b-to-b marketing, and reflect competition from across the country.  Naturally in a category where the stakes are so high, you’ll find the biggest (and presumably best and brightest) agencies competing," says Gordon Hochhalter, Managing Partner, Mobium.

Other category winners included Ogilvy in New York as runner up and BBDO/NY with an honorable mention. 

View the BtoB Magazine write-up and winning ads.

About Mobium 
We change things. We believe in change. We see things differently, think differently and do things differently. Mobium is the leading integrated business branding firm dedicated to b-to-b marketers who want to change the outmoded conventions of their industries. We help change agents craft their brand strategies, create authentic brand experiences and powerfully communicate them inside their organizations and outside to the world.

The company was named agency of the year in 2003 by the Business Marketing Association and has been recognized as one of the top three business-to-business agencies its size for five consecutive years and the Top Agency of 2006 by Crain Communications’ BtoB Magazine. In 2008, the Business Marketing Association named Mobium the Creative Team of The Year. www.mobium.com