CNH North America appoints Mobium and other key agencies to support its multi-brand strategy

2002-05-08

CNH North America today announced the selection of five leading marketing communications agencies to support its multi-brand strategy. CNH manufactures and markets equipment for the Case and New Holland Construction equipment brands, and the Case IH and New Holland Agricultural equipment brands.

“We are confident in our choices to move our brands forward,” says Deborah Nustad, senior director of brand communications for CNH North America. “We recognize that all of our agencies are tops in their respective fields and can provide the strategic thinking and execution we need.”

Chicago-based Mobium Creative Group will manage After Sales direct marketing, advertising and creative efforts for all brands.

Mobium is a full-service, integrated business branding and communications firm, founded in 1979. Mobium specializes in integrated business branding, integrated marketing communications, interactive marketing, information architecture and relationship marketing.

Colle+McVoy will lead advertising and creative efforts for both agricultural equipment brands. Morgan&Myers will manage public relations activities for the Case IH brand and the New Holland brand.

Cramer-Krasselt will direct advertising and creative efforts for Case and New Holland Construction. Malcolm Marketing Communications will manage public relations duties for both brands.

Since financial service offerings are integral to each brand, advertising and public relations activities supporting Case Credit and New Holland Credit will be led by the agencies listed above.

About CNH
CNH is the No. 1 manufacturer of agricultural tractors and combines in the world, the third largest maker of construction equipment, and has one of the industry’s largest equipment finance operations. Revenues in 2001 were more than $9.7 billion. CNH is based in the United States and its network of dealers and distributors operates in more than 160 countries. CNH agricultural products are sold under the Case IH, New Holland and Steyr brands. CNH construction equipment is sold under the Case, Fiatallis, Fiat-Hitachi, Link-Belt, New Holland, O&K, and Kobelco brands.

About Mobium Creative Group
Mobium Creative Group is a full-service, integrated business branding and communications firm specializing in integrated communications, branding, relationship marketing, interactive marketing and information architecture. Clients include MeadWestavaco Corporation, NEC-Mitsubishi, Motorola GTSS, NovaMed, Farm Progress, Tellabs and Ondeo Nalco. In January of 2002, Mobium launched its new Web site (www.mobium.com), which is an interactive book that helps business marketers, communicators, brand builders and change agents, as well as its own employees, better define revolutionary paradigm shifts in business communications and explore new ways to take advantage of them.