Mobium Creative Group to conduct two nationally acclaimed presentations for the Colorado BMA
2005-02-13
Gordon Hochhalter and Guy Gangi, partners at Mobium Creative Group, have been asked by the Colorado Business Marketing Association to conduct two back to back unprecedented presentations for their organization.
Guy and Gordon will be presenting “The Web Changes Everything, The Web Changes Nothing” for the lunch session and will be joined by their client, Marc Tannenbaum to present “Creativitystrategyroi: A Tango Case Study” for a large dinner meeting.
Mobium Creative Group is an award winning business-to-business integrated branding and communications firm and the Business Marketing Association’s Agency of the Year in 2003. Creativitystrategyroi is based on the much-heralded campaign that Mobium conducted for an international paper company that resulted in a 6000% ROI for the client. This presentation has been made to organizations coast to coast and the work has won virtually every national, international and regional award in the B2B space.
“It’s an honor to conduct these presentations for the Colorado BMA. They have one of the most involved and interested chapters in the country. They get it – and we’re glad to be part of their effort to spread the word on innovative thinking within the b-to-b space,” says Gordon Hochhalter, Partner, Mobium Creative Group.
The Web Changes Everything, The Web Changes Nothing
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Overview
The Internet is not a new medium or a new distribution channel.
The Web is something so unique that it will take us back to the time of human conversations about goods and services and the husband’s bunions. All wrapped together. It is a fundamental change in the way we access, gather, use and evaluate information. And as such, it is changing who controls the communication process. And what works in the process. And it isn’t the stuff that business marketers and communicators have relied on in the past.
This unorthodox, multimedia presentation serves up an equally unconventional definition of what the Internet can and will be to insightful business marketers. It explains how the Web will redefine branding, positioning, marketing and communication strategy in all media. And how it will affect the very tone or voice that successful businesses use to speak to their constituents.
Creativitystrategyroi
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Overview
A nationally acclaimed case study that demonstrates ROI!
The world of business marketing is changing. Customers and prospects now control information, communications and the purchase process. As a result, traditional approaches to integrated business marketing couldn’t be fuller of it if they were Porta Potties at a Lollapalooza Festival.
This is a drill down case study that follows the development of an unconventional integrated marketing program to show how research, branding, integrated communications planning, execution and creative interrelate to deliver quantifiable ROI for an international paper company. This study was the main focus of a feature story in the July 2002 issue of B-2-B magazine as well as featured in a soon to be released book called “The Case for B2B Branding” by Bob Lamons.
Explore the new paradigm of business-to-business integration. During this presentation attendees will discover how to align not only products, services and brands, but also their entire organization with what customers and prospects value in order to increase ROI.
To RSVP for these events: http://www.bmacolorado.org
About Mobium Creative Group
Mobium Creative Group is a full-service, integrated business branding and communications firm specializing in business-to-business integrated communications, branding, relationship marketing, interactive media, and information architecture. Clients include CNH Global (CNH), Océ North America (NASDAQ: OCENY), NEC, Moog Inc. International, (NYSE: mog.a & mog.b), Quest International, Illinois Facilities Fund, The Illinois Network of Child Care Resource and Referral Agencies, Literacy Chicago, Hostway, PGA of America.
The company was named agency of the year in 2003 by the Business Marketing Association and recognized as one of the top three business-to-business agencies its size for the last three consecutive years by Crain Communications’ BtoB magazine.
Mobium is also known for its educational Web site, which is an interactive book that helps business marketers, communicators, brand builders and change agents, as well as its own employees, better define revolutionary paradigm shifts in business communications and explore ways to take advantage of them. Mobium is a division of Colle+McVoy.