Mobium’s Bob Goranson Wins Top Honors with BMA’s Proud Award

2005-06-20

Mobium Creative Group’s Bob Goranson was honored with the Business Marketing Association’s (BMA) Chicago Chapter’s Proud Award for his lifetime contribution to the marketing profession. Goranson is a partner at Mobium and received this venerable award during Biz Bash, BMA Chicago’s annual fundraising event.

“It’s been a great ride—and it’s far from over. My experiences at Mobium have allowed for unparalleled creative freedom and have made me even more proud to receive this award,” says Bob Goranson.

The Proud Award is the most prestigious award granted by the Chicago BMA. It is designed to recognize exceptional and continual contributions of time and expertise to the work of the Association over a period of several years.

“This recognition is what true professionalism is all about,” said Gordon Hochhalter, Partner at Mobium Creative Group. “It’s one thing to win an award for a piece of work. It’s something else to be respected and acknowledged for an entire career’s worth of work. This award signifies that Bob has been a standard bearer for the Mobium view of all things marketing; we’ve collectively railed against the windmills of mediocrity and have been recognized for it,” says Guy Gangi, Partner at Mobium Creative Group.

Goranson’s 25 years in business-to-business marketing communications on both agency and client side include Océ North America, Moog Inc. International, NEC-Mitsubishi, MeadWestvaco, Hostway Corporation, ONDEO Nalco, CNH Global After Sales, Inland Paperboard and Packaging, Inland Eastex, Polycom, VisionTek, Innovative Software, R.R. Donnelley, Komori America Corporation, Reliance Comm-Tec, Hamamatsu, Thermo King, Technology Service Solutions, Powers Process Controls, Rust Industrial Services, SPSS and First Union National Bank.

In 1995, Goranson was named one of Business Marketing magazine’s Top 25 b-to-b media strategists. He is a past president of Chicago Chapter of Business Marketing Association (BMA), a Certified Business Communicator (CBC) and is currently serving as Treasurer of the International Board of Directors of BMA (formerly chairman 2002-2003, vice chairman 2001-2002 and regional vice president, Mid-America region 1999-2001).

Goranson earned a B.A. in journalism from Drake University with additional coursework in marketing and creative writing courses from University of Chicago

About Mobium Creative Group

Mobium Creative Group is a full-service, integrated business branding and communications firm specializing in business-to-business integrated communications, branding, relationship marketing, interactive media, and information architecture. Clients include CNH Global (CNH), Océ North America (NASDAQ: OCENY), NEC, Moog Inc. International, (NYSE: mog.a & mog.b), Quest International, Illinois Facilities Fund, The Illinois Network of Child Care Resource and Referral Agencies, Literacy Chicago, Hostway, PGA of America.

The company was named agency of the year in 2003 by the Business Marketing Association and recognized as one of the top three business-to-business agencies its size for the last three consecutive years by Crain Communications’ BtoB magazine.

Mobium is also known for its educational Web site, which is an interactive book that helps business marketers, communicators, brand builders and change agents, as well as its own employees, better define revolutionary paradigm shifts in business communications and explore ways to take advantage of them. Mobium is a division of Colle+McVoy.