Mobium Creative Group Sweeps Prestigious NY ACE Awards

2004-12-01

Mobium Creative Group, an international business-to-business integrated branding and communications firm, won 18 gold, 11 silver, 6 bronze, and brought home the “Best of Show” at this year’s prestigious New York ACE Awards. Mobium swept the competition, winning a total of 36 awards for 10 different clients in 19 categories.

The ACE Awards are the premier national competition recognizing creative excellence in a wide array of b-to-b media. The next closest winners were Media Logic with 5 awards, AT&T with 4, and VSA Partners with one award.

An enthusiastic crowd visited the Hudson Hotel in Midtown Manhattan to celebrate the winners whose work represents finest output in business-to-business marketing communications and advertising.

“We’re delighted that the ACE Awards are back after a two year absence. Its emphasis on creative work is sorely needed in the b-to-b community and we’re honored to have done as well as we have.” Says Mobium Creative Group partner Guy Gangi.

Mobium Creative Group partner Gordon Hochhalter was in New York to receive the awards. “With the exception of the ACE and CEBA awards, great creative work, the real work that ends up in the marketplace, often gets ignored in the judging process of other b-to-b competitions. Chiefly, I think, because it’s judged by a plethora of people who couldn’t even create gas after a good bean burrito dinner,” says Gordon Hochhalter, the Don Quixote of b-to-b marketing.

Mobium awards per category:

Best of Show Award

“Buddy, Can You Paradigm?” Integrated Program.

Single Ad

Gold: “Wham Brand”
Silver: “How To Get Your Point Across”
Bronze: “Before The Shift Hits the Fan”

Single Page Fractional Ad

Gold: “Heimlich”
Silver: “Hyperventilate”
Bronze: “Schmoooze”

Special Advertising Insert

Gold: “Benny the Battery”
Silver: “Lenny the Chicken Levitator”
Bronze: “Leon the Chameleon Comedian”

Advertising Campaigns

Gold: “Buddy, Can You Paradigm?”
Silver: Tango

Animation and Motion Graphics

Gold: “Change Underfoot”

Single Direct Mail

Gold: “How to Get Your Point Across”
Silver: “Windy City Biz Bash”

Direct Mail Campaign

Gold: “Business Marketing With Passion”
Silver: “Wham Brand” Campaign

Brochures

Gold: “Hello, We’re Mobium”
Bronze: “Lips”

Annual Report

Gold: Literacy Chicago

Collateral Material

Gold: Tango
Bronze: Tango

Invitations / Programs

Silver: “Baba Luna”
Bronze: “Vivo Dramatico”

Event Marketing Trade Show Exhibit

Gold: Quest International

Show Event Program

Gold: BMA Chicago

Corporate Identity Logo

Gold: Literacy Chicago

Identity Program

Gold: Literacy Chicago
Silver: Arroweye

Illustration

Gold: “Benny the Battery”

Best Idea Killed By Client

Gold: Sun Chemical
Silver: ServSafe

Integrated Programs Over $100,000

Gold: Mobium Creative Group
Silver: Tango

Integrated Programs Under $100,000

Gold: “Business Marketing With Passion”
Silver: Literacy Chicago

About Mobium Creative Group

Mobium Creative Group is a full-service, integrated business branding and communications firm specializing in business-to-business integrated communications, branding, relationship marketing, interactive media, and information architecture. Clients include CNH Global (CNH), Océ North America (NASDAQ: OCENY), NEC-Mitsubishi, Moog Inc. International, (NYSE: mog.a & mog.b), Quest International, Illinois Facilities Fund, The Illinois Network of Child Care Resource and Referral Agencies, Literacy Chicago, Hostway, R R Donnelley (RRD), The Professional Golfers’ Association of America (PGA of America).

The company was named agency of the year in 2003 by the Business Marketing Association and recognized as one of the top two business-to-business agencies of its size in the country by Crain Communications’ BtoB magazine in 2004.

Mobium is also known for its educational Web site, which is an interactive book that helps business marketers, communicators, brand builders and change agents, as well as its own employees, better define revolutionary paradigm shifts in business communications and explore ways to take advantage of them. Mobium is a division of Colle+McVoy.

About The Ace Awards

The ACE Awards celebrate creative excellence in business-to-business marketing communications. Although this event is presented by the BMA of New York City, it has gained national recognition and garners entries from all over the country. Winners of ACE Awards are selected by a panel of distinguished judges, and then celebrated at an awards ceremony in Manhattan. This year’s panel features judges from several of the world’s most notable advertising and marketing companies. The legendary Jerry Della Femina is scheduled to judge, along with Ann Hayden of Y&R, Tom Stein of Stein Rogan and Jim Speros, managing partner of Ernst & Young.