CNH Global Names Mobium Creative Group Agency of Record for CNH Construction North America

2004-09-09

Mobium Creative Group, the nation’s most award-winning business-to-business integrated branding and communications firm, has expanded their relationship with existing client CNH, and is now agency of record for CNH Construction North America.

Mobium has worked with CNH for more than 10 years, developing and executing communications programs most recently as agency of record for all CNH After Sales brands. Their new assignment is to promote the construction capital goods (heavy equipment) divisions of CNH.

“This expansion into a new area of CNH is validation of the effectiveness of our existing work with them. It’s truly flattering when a long-standing client wants to broaden the relationship you have with them because what you’ve done over the years is what they’ve needed,” says Guy Gangi, partner, Mobium Creative Group.

“Mobium gets it. They’ve repeatedly demonstrated that they can bring a superior creative product backed by a strategic understanding of the needs of the construction customer,” says Paula Inda, director, brand marketing and communications for CNH Construction North America.

“At a time when the Madison Avenue behemoths are struggling to justify their rates to their clients, let alone new business prospects, we’re experiencing solid growth within our client portfolio as well as bringing in a steady stream of new clients. Chiefly, I think, because we provide more value in the form of new ideas, change management and integration than the traditional media-centric dinosaurs,” adds Gordon Hochhalter, partner, Mobium Creative Group.

About Mobium Creative Group

Mobium Creative Group is a full-service, integrated business branding and communications firm specializing in business-to-business integrated communications, branding, relationship marketing, interactive media, and information architecture. Clients include CNH Global (CNH), Océ North America (NASDAQ: OCENY), NEC-Mitsubishi, Moog Inc. International, (NYSE: mog.a & mog.b), Quest International, Illinois Facilities Fund, The Illinois Network of Child Care Resource and Referral Agencies, Literacy Chicago, Hostway, R R Donnelley (RRD), The Professional Golfers’ Association of America (PGA of America).

The company was named agency of the year in 2003 by the Business Marketing Association and recognized as one of the top two business-to-business agencies of its size in the country by Crain Communications’ BtoB magazine in 2004.

Mobium is also known for its educational Web site, which is an interactive book that helps business marketers, communicators, brand builders and change agents, as well as its own employees, better define revolutionary paradigm shifts in business communications and explore ways to take advantage of them. Mobium is a division of Colle+McVoy.

About CNH

CNH is the power behind leading agricultural and construction equipment brands of the Case and New Holland brand families. Supported by 12,000 dealers in approximately 160 countries, CNH brings together the knowledge and heritage of its brands with the strength and resources of its worldwide commercial, industrial, product support and finance organizations. More information about CNH and its products can be found on line at www.cnh.com.