Mobium Creative Group named Agency of Record for the 2006 PGA Championship
2004-08-26
Mobium Creative Group, one of the nation’s most award-winning business-to-business integrated branding and communications firms has been named agency of record for the 88th PGA Championship at the Medinah Country Club. Mobium will develop a fully integrated marketing communications program for this internationally renowned event that will include print, interactive, collateral, broadcast and outdoor advertising.
The PGA Championship is returning to the Medinah Country Club in 2006. Medinah hosted it’s first PGA Championship in memorable fashion in 1999 when Tiger Woods defeated Spain’s wunderkind Sergio Garcia in a final day shoot-out that the golf world will never forget. Medinah is ranked among the top golf courses in the country and has hosted the 1949, ’75 and ’90 U.S. Open’s.
“The PGA Championship attracts millions of viewers. This is one of the highest profile assignments that we’ve received recently and is an indicator of the blurring of the lines between pure business-to-business and business-to-consumer marketing. Mobium will be working across all categories, applying our media agnostic approach that has been successful with many pure b-to-b companies,” says Guy Gangi, partner, Mobium Creative Group.
“The PGA choose Mobium because we understand and can integrate a program around a big idea. In partnership with the PGA and Medinah Country Club, our work will touch everything from the corporate chalets to ticket sales. We also plan to leverage untraditional media as a major component in this program. Which just goes to show that the PGA recognizes the importance of evolving media as a way to reach new audiences and strengthen ties with existing ones,” adds Gordon Hochhalter, partner, Mobium Creative Group.
About Mobium Creative Group
Mobium Creative Group is a full-service, integrated business branding and communications firm specializing in business-to-business integrated communications, branding, relationship marketing, interactive media, and information architecture. Clients include CNH Global (CNH), Océ North America (NASDAQ: OCENY), NEC-Mitsubishi, Moog Inc. International, (NYSE: mog.a & mog.b), Quest International, Illinois Facilities Fund, The Illinois Network of Child Care Resource and Referral Agencies, Literacy Chicago, Hostway, R R Donnelley (RRD).
The company was named agency of the year in 2003 by the Business Marketing Association and recognized as one of the top two business-to-business agencies of its size in the country by Crain Communications’ BtoB magazine in 2004.
Mobium is also known for its educational Web site, which is an interactive book that helps business marketers, communicators, brand builders and change agents, as well as its own employees, better define revolutionary paradigm shifts in business communications and explore ways to take advantage of them. Mobium is a division of Colle+McVoy.
About the PGA Championship
The PGA Championship is one of four premier golf events conducted by The PGA of America. Others include the Ryder Cup Matches, the Senior PGA Championship and the PGA Grand Slam of Golf. The PGA Championship perennially features the strongest field and deepest international line-up of any major golf championship—and it is the only all-professional field among the majors. One of four major golf events in the world, the PGA Championship has produced some of the most historic and memorable performances in golf. Past champions include Ben Hogan, Byron Nelson, Walter Hagen Gene Sarazen, Sam Snead, Jack Nicklaus, Lee Trevino, Tiger Woods, Vijay Singh, Davis Love III, John Daly and Nick Price.
About the PGA of America
The PGA of America, founded in 1916, is a not-for-profit organization that promotes the game of golf while continuing to enhance the standards of the profession. The Association is comprised of more than 28,000 men and women PGA Professionals who are dedicated to growing participation in the game of golf.