BtoB magazine names Gangi/Hochhalter to Who’s Who in B-to-B 2004

2004-07-19

For the second year in a row, Gordon Hochhalter and Guy Gangi, the attached-at-the-hip lead duo at Mobium Creative Group who share the same ironic title of Partner, Creativitystrategyconnectivity, have been named to BtoB magazine’s list of “100 individuals who’ve made (or are making) their mark in the business-to-business space.”

The two, listed as one entity, were among only 17 people named to the list from what BtoB editors called advertising agencies.

According to the Crain Communications publication, “They’re the executives who lead their organizations through good times and bad. They’re the ones who help establish the best practices in business marketing for their respective industries.”

When informed of the selection, Guy Gangi commented, “It’s nice to be recognized again, even if it’s still only quasi-individually.”

Gordon Hochhalter agreed and added, “Once again, it apparently took two of us to count as one individual on the list of 100. Speaking strictly for myself, but with Guy’s concurrence, I look forward to the day when we count as two of the 100”

All together, BtoB selected people in ten categories: marketing organizations, advertising agencies, direct and database, creative units, search, business media, services and technology, public relations, analysis and academia, and associations.

About Mobium Creative Group

Mobium Creative Group is a full-service, integrated business branding and communications firm specializing in business-to-business integrated communications, branding, relationship marketing, interactive media, and information architecture. Clients include CNH Global (CNH), Océ North America (NASDAQ: OCENY), NEC-Mitsubishi, Moog Inc. International, (NYSE: mog.a & mog.b), Illinois Facilities Fund, The Illinois Network of Child Care Resource and Referral Agencies, Literacy Chicago, Hostway, R R Donnelley (RRD).

The company was named agency of the year in 2003 by the Business Marketing Association and recognized as one of the top two business-to-business agencies of its size in the country by Crain Communications’ BtoB magazine in 2004.

Mobium is also known for its educational Web site, which is an interactive book that helps business marketers, communicators, brand builders and change agents, as well as its own employees, better define revolutionary paradigm shifts in business communications and explore ways to take advantage of them. Mobium is a division of Colle+McVoy.