Mobium Creative Group Named North American Agency of Record for Quest International
2004-08-19
Mobium Creative Group, the nationally acclaimed business-to-business integrated branding and communications firm, today announced that they have been selected to provide integrated marketing and communications services in North America to the flavors group of Quest International, a supplier of flavors and fragrances to the food, beverage and cosmetics industries. The company’s corporate headquarters is in Naarden, the Netherlands.
Mobium will apply their proprietary process to Quest’s brand to include advertising, public relations, interactive design, information architecture and strategic branding work.
“Quest is known for its forward-thinking approach to business and is highly motivated to surround its branding and marketing efforts with good, strategic design. This is the type of account that we live for: a company that understands that great creative work is the cornerstone of successful integrated communications programs,” says Guy Gangi, partner, Mobium Creative Group.
“We interviewed a lot of companies to provide the services that we needed and Mobium was the only one with a strategic process backed by real creative sizzle. Mobium is a good fit for us; they’ve clearly demonstrated an exceptional ability to understand a company’s position within their own universe and will help us build our brand based on knowledge of the customers we want to reach.” says Bonnie Vicari, marketing services director of Quest.
“We’re helping Quest as they reposition themselves as a leading flavors and fragrance provider after their parent company sold off the food ingredients side of the business. This involves some major change issues, which many companies avoid like an Atkins dieter steering clear of the bread aisle. Quest is willing to face change. And we embrace change as a necessary part of the healthy evolution of any business brand,” says Gordon Hochhalter, partner, Mobium Creative Group.
About Mobium Creative Group
Mobium Creative Group is a full-service, integrated business branding and communications firm specializing in business-to-business integrated communications, branding, relationship marketing, interactive media, and information architecture. Clients include CNH Global (CNH), Océ North America (NASDAQ: OCENY), NEC-Mitsubishi, Moog Inc. International, (NYSE: mog.a & mog.b), Illinois Facilities Fund, The Illinois Network of Child Care Resource and Referral Agencies, Literacy Chicago, Hostway, R R Donnelley (RRD).
The company was named agency of the year in 2003 by the Business Marketing Association and recognized as one of the top two business-to-business agencies of its size in the country by Crain Communications’ BtoB magazine in 2004.
Mobium is also known for its educational Web site, which is an interactive book that helps business marketers, communicators, brand builders and change agents, as well as its own employees, better define revolutionary paradigm shifts in business communications and explore ways to take advantage of them. Mobium is a division of Colle+McVoy.
About Quest International
Quest International is a leading provider of innovative sensory design, flavors and fragrances for some of the world’s most popular consumer brands. The company is headquartered in Naarden, The Netherlands, and has over 4600 employees operating in more than 35 countries. Quest is a member of the ICI Group. Visit www.questintl.com for more information