Mobium Creative Group To Develop Integrated Marketing Campaign for the Illinois Network of Child Care Resource & Referral Agencies
2004-06-21
Mobium Creative Group, working in tandem with Carol B. White and Associates, was chosen by The Illinois Network of Child Care Resource and Referral Agencies (INCCRRA) to develop and execute an integrated marketing campaign specifically for the Early Childhood Career Development System.
“This is a two year project that demanded marketing partners who clearly understood the needs and importance of this unique program. This will support practitioners in the field of early care and education in Illinois; it is really an investment in the children who will shape our future, which, after all, is all we can really count on to move our culture and our history forward,” says Janet E. Maruna, INCCRRA’s Executive Director.
“Both INCCRRA and our partner Carol B. White and Associates recognized the importance of our unique approach to the process of integrated marketing and communication. A project of this importance couldn’t be trusted to the old paradigm rank and file marketing techniques of the alphabet dinosaur agencies. The fact that we were chosen out of a highly competitive RFP shoot out indicates that,” says Gordon Hochhalter, Partner, Mobium Creative Group.
“The needs of INCCRRA aren’t met with the simple ‘take out a few ads’ campaign; there is a true synergism between what is necessary for communicating their message to their audiences and our methods of understanding and delivering that message, as evidenced by the two year commitment of this contract,” adds Guy Gangi, Partner, Mobium Creative Group.
About Mobium Creative Group
Mobium Creative Group is a full-service, integrated business branding and communications firm specializing in business-to-business integrated communications, branding, relationship marketing, interactive media, and information architecture. Clients include CNH Global (CNH), Océ North America (NASDAQ: OCENY), NEC-Mitsubishi, Illinois Facilities Fund, The Illinois Network of Child Care Resource and Referral Agencies, Literacy Chicago, Hostway, R R Donnelley (RRD).
The company was named agency of the year in 2003 by the Business Marketing Association and recognized as one of the top two business-to-business agencies of its size in the country by Crain Communications’ BtoB magazine in 2004.
Mobium is also known for its educational Web site, which is an interactive book that helps business marketers, communicators, brand builders and change agents, as well as its own employees, better define revolutionary paradigm shifts in business communications and explore ways to take advantage of them. Mobium is a division of Colle+McVoy.
About Carol B. White & Associates, Inc.
Carol B. White & Associates, Inc. specializes in strategic marketing and research for nonprofit organizations such as Illinois Facilities Fund’s Center for social Entrepreneurs and others. Her company has been helping organizations define its goals; identify strengths, weaknesses, opportunities and threats; broaden their view of possibilities; design and implement market research and analyze the results to help them make smart decisions for over fifteen years.
About INCCRRA
The Illinois Network of Child Care Resource and Referral Agencies is a statewide organization which – in partnership with its member Child Care Resource and Referral (CCR&R) agencies – is a recognized leader, catalyst and resource for making high quality, affordable early care and education options available for children and families in Illinois.