Océ North America Names Mobium Creative Group Agency of Record
2004-01-07
Mobium Creative Group was named agency of record for Océ North America (NASDAQ: OCENY), a leading supplier of digital document management solutions. Mobium will be developing an integrated branding program for the corporate Océ brand.
“Océ is a forward thinking company that has embraced our unique approach to integrated branding and communications,” says Guy Gangi, Partner, Mobium Creative Group. “We’ll be listening to what Océ’s customers, prospects, management and employees are saying and crafting and executing a brand plan that reflects the essence of what their company stands for. It’s an exciting opportunity to work with a company of Océ’s size and reputation” explains Gordon Hochhalter, Partner, Mobium Creative Group.
“We weren’t looking for the traditional advertising agency approach to helping us define and refine our brand identity. Mobium is bringing new thinking to our company and helping us understand what our brand really means to one of our most important constituencies: our customers. Mobium speaks of something that few agencies will ever discuss: ROI for marketing and communications efforts. It’s quite refreshing!” says Mr. Marvin Pollack, VP Corporate Communications for Océ.
About Mobium Creative Group
Mobium Creative Group is a full-service, integrated business branding and communications firm specializing in business-to-business integrated communications, branding, relationship marketing, interactive media, and information architecture. Clientele include MeadWestvaco Corporation (MWV), NEC-Mitsubishi, CNH Global (CNH), Nalco, Hostway Corporation, RRD Direct and Illinois Facilities Fund (IFF).
In January of 2002, Mobium launched its new Web site which is an interactive book that helps business marketers, communicators, brand builders and change agents, as well as its own employees, better define revolutionary paradigm shifts in business communications and explore ways to take advantage of them.
The company has been named Agency of the Year for 2003 by the Business Marketing Association and recognized as one of the top three business-to-business agencies of its size in the country by Crain Communications’ BtoB magazine.
About Océ
Océ is a leading provider of digital document management technology and services. The company’s solutions are based on Océ’s advanced software applications that deliver documents and data over internal networks and the Internet to printing devices and archives -- locally and around the world. Supporting the workflow solutions are Océ digital printers and scanners, considered the most reliable and productive in the world. Océ also offers a wide range of display graphics, consulting and outsourcing solutions.
Netherlands-based Océ N.V. (NASDAQ: OCENY), with a workforce of more than 22,000 people and 2002 revenues of $3.2 billion, maintains research and manufacturing centers in the Netherlands, the United States, Germany, France, Belgium, the Czech Republic, and Japan. Océ’s North American headquarters is located in Chicago with major business units in Chicago; New York City; Boca Raton, FL; San Jose, CA; Salt Lake City; and Coventry, RI. North American revenues were $1.3 billion for fiscal 2002, and employment is currently 9,600. For more information about Océ, visit www.oceusa.com. Outside the U.S., consult www.oce.com.