Mobium Creative Group Dominates CEBA Awards: Most Finalists and First Place for Interactive

2003-10-30

For the second straight year in a row Mobium Creative Group, an integrated branding and communications agency, dominated the 2003 Creative Excellence in Business Advertising (CEBA) Awards with six Finalists and First Place award in the Interactive Category. The CEBA Awards honors the best in Business-to-Business (B-to-B) advertising, and the creative minds behind the advertising. The awards are presented by the American Business Media (ABM) in New York.

With six awards, Mobium placed more work than any other agency, far outstripping HSR (3), Martin Williams (2) and Fallon (1), Carmichael Lynch (1) and Arnold Worldwide (1). Mobium received a First Place in the highly competitive Interactive category.

“Mobium won two of the three awards given for interactive campaigns, and three of six awards given in two interactive categories. This speaks to our core competence of developing engaging interactive work on the business to business level that trumps what is being done on the business to consumer level” says Guy Gangi, a partner at Mobium Creative Group.

“Dominating the categories for two straight years in this national competition is a strong indication that the best work is coming out of agencies like Mobium, and that the day of the dinosaur agencies has passed.” says Gordon Hochhalter, a partner at Mobium Creative Group, who was in New York to receive the awards.

About Mobium Creative Group

Mobium Creative Group is a full-service, integrated business branding and communications firm specializing in business-to-business integrated communications, branding, relationship marketing, interactive media, and information architecture.  Clientele include MeadWestvaco Corporation (MWV), NEC-Mitsubishi, Motorola GTSS (MOT), CNH Global (CNH), NovaMed Eyecare Inc. (NOVA), Farm Progress Companies, Tellabs, and Ondeo Nalco Company.

In January of 2002, Mobium launched its new Web site which is an interactive book that helps business marketers, communicators, brand builders and change agents, as well as its own employees, better define revolutionary paradigm shifts and explore ways to take advantage of them.

The company has been named Agency of the Year for 2003 by the Business Marketing Association and recognized as one of the top three business-to-business agencies of its size in the country by Crain Communications’ BtoB magazine.

About the American Business Media

Since 1906, American Business Media has been the industry association for business-to-business information providers and media companies. American Business Media annually sponsors the CEBA awards – celebrating the best in b-to-b advertising. American Business Media’s mission is to enhance knowledge and best practices of leading publishers and information providers for business, professional and specialized consumer markets worldwide. To find out more visit www.americanbusinessmedia.com.