Mobium’s G2 named to BtoB magazine’s Who’s Who in B-to-B 2003

2003-07-14

Gordon Hochhalter and Guy Gangi, the attached-at-the-hip Partners, Creativitystrategytechnology, at Mobium Creative Group, have been named to the BtoB magazine list of “100 individuals who’ve made (or are making) their mark in the business-to-business space.”

According to the Crain Communications publication, “The list contains both savvy veterans and up-and-comers in ten categories: marketing organizations, advertising agencies, marketing automation and CRM, direct and database, creative units, business media, public relations and promotions, associations and government, analysis and academia, and services and technology.”

“Despite their differences,” Ellis Booker, the magazine’s editor, points out, “these individuals all share a passion for their work that sets them apart as leaders and visionaries.”

“Gordon/Guy were selected because, under their leadership, Mobium was named agency of the year by the Business Marketing Association and took top honors in several award competitions,” Booker said.

When informed of the selection, Guy Gangi commented, “It’s nice to be recognized, even quasi-individually, but in reality it’s the work of 45 very talented and committed Mobites that makes it appear like the two of us know what we’re doing.”

Gordon Hochhalter agreed and added, “That kind of intervention is important when you consider that it apparently took two of us to count as one individual on the list of 100.”

About Mobium Creative Group

Mobium Creative Group is a full-service, integrated business branding and communications firm specializing in business-to-business integrated communications, branding, relationship marketing, interactive media, and information architecture.  Clientele include MeadWestvaco Corporation (MWV), NEC-Mitsubishi, Motorola GTSS (MOT), CNH Global (CNH), NovaMed Eyecare Inc. (NOVA), Farm Progress Companies, Tellabs, and Ondeo Nalco Company.

In January of 2002, Mobium launched its new Web site which is an interactive book that helps business marketers, communicators, brand builders and change agents, as well as its own employees, better define revolutionary paradigm shifts and explore ways to take advantage of them.

The company has been named Agency of the Year for 2003 by the Business Marketing Association and recognized as one of the top three business-to-business agencies of its size in the country by Crain Communications’ BtoB magazine.