Mobium Creative Group Named Business Marketing Association’s Agency of the Year

2003-06-04

Mobium Creative Group will be named the Business Marketing Association’s (BMA) Agency of the Year during the 2003 International Conference. Mobium is an integrated business-to-business branding and communications company that has conducted one of the industry’s most effective, award–winning and aggressive promotional branding campaigns in the b-to-b marketing and advertising community. BMA’s Agency of the Year award is presented annually to a U.S. business-to-business marketing communications agency that is judged the best at creating sustainable competitive advantage for its clients.

“This is especially gratifying because it’s about the work we’ve done for our clients and contributing to the b-to-b community, not like some industry recognitions that seem to be more about the financial sleight-of-hand of acquiring dying agencies to gain false market share for yourself.” says Mobium partner Gordon Hochhalter.

“Mobium has had a stellar year, capturing 13 BMA Pro-Comm Awards, including a tie for Best of Show. The agency has sponsored a series of successful breakfast seminars with notable speakers, while creating and maintaining a unique advertising program, demonstrating their belief in b-to-b marketing communications in spite of a challenging climate,” says BMA executive director, Rick Kean.

“The lines of communications between b-to-b markets and marketers have changed almost completely during the past 5 years. We’re helping our clients deal with and take advantage of these paradigm shifts. Marketing is a heck of a lot more than just developing flyers and ads and sending out bills; it’s about listening to what people want, getting an honest brand inside their heads, and keeping it there,” says Mobium partner Guy Gangi.

About Mobium Creative Group

Mobium Creative Group is a full-service, integrated business branding and communications firm specializing in integrated communications, branding, relationship marketing, interactive media, and information architecture.  Clientele include MeadWestvaco Corporation (MWV), NEC-Mitsubishi, Motorola GTSS (MOT), CNH Global (CNH), NovaMed Eyecare Inc. (NOVA), Farm Progress Companies, Tellabs, and Ondeo Nalco Company.  In January of 2002, Mobium launched its new Web site which is an interactive book that helps business marketers, communicators, brand builders and change agents, as well as its own employees, better define revolutionary paradigm shifts and explore ways to take advantage of them.

About BMA

The Business Marketing Association serves the professional, educational and career development needs of over 2,500 business-to-business marketers and their partner suppliers. BMA international headquarters, located in Chicago, supports chapters in the major business centers of North America and a growing at-large membership.  For more information, visit www.marketing.org.