Mobium Creative Group wins two top CEBA Awards:
Integrated Media Advertising and Interactive
2002-10-30
New York, NY — October 30, 2002 — Mobium Creative Group, an integrated branding and communications agency, walked away with the coveted top honors in the highly competitive Integrated Media Advertising and Interactive categories at the prestigious 2002 Creative Excellence in Business Advertising (CEBA) Awards. The CEBA Awards honor the best in Business to Business (B-to-B) advertising, and the creative minds behind the advertising. The awards are presented by the American Business Media Association (ABMA) in New York.
Mobium was one of only three agencies to win two first place awards, the others included Martin Williams and the Ashway Group. Mobium trumped finalists Martin Williams in the Integrated Media Advertising category and Smithsonian Magazine and USA Films Interactive category. These are considered two of the competition’s biggest award categories.
“Interactive is an important and emerging marketing area. The recognition of this category by the ABMA is validation that it’s being taken as seriously as ‘traditional media.’ The competition for this award was stiff and we are seeing this become one of the marketing industry’s hottest sectors,” says Guy Gangi, a partner at Mobium Creative Group, who was in New York to receive the awards.
“Being a finalist in this competition is an honor and winning against some of the biggest national agencies, particularly in the Integrated category, which is our core service offering” says Gordon Hochhalter, a partner at Mobium Creative Group.
This year’s CEBA awards received a record breaking number of entries, making the competition the fiercest in the event’s history. Competitors included DreamsWorks Advertising, Goodby, Silverstein & Partners, Carmichael Lynch, CMP Media, Martin/Williams, Sawyer Riley Compton, HSR and Kirshenbaum Bond & Partners.
To schedule an interview with Gordon Hochhalter or Guy Gangi of Mobium Creative Group, call Steve Lundin: 312.527.7408.
About Mobium Creative Group
Mobium Creative Group is a full-service, integrated business branding and communications firm specializing in integrated communications, branding, relationship marketing, interactive media, and information architecture. Clientele include MeadWestvaco Corporation, NEC-Mitsubishi, Motorola GTSS, CNH Global, NovaMed, Farm Progress, Tellabs, and Ondeo Nalco Company. In January of 2002, Mobium launched its new web-site which is an interactive book that helps business marketers, communicators, brand builders and change agents, as well as its own employees, better define revolutionary paradigm shifts and explore ways to take advantage of them. www.mobium.com
About the American Business Media Association
Since 1906, American Business Media has been the industry association for business-to-business information providers and media companies. American Business Media annually sponsors the CEBA awards — celebrating the best in b-to-b advertising. American Business Media’s mission is to enhance knowledge and best practices of leading publishers and information providers for business, professional and specialized consumer markets worldwide.
www.americanbusinessmedia.com