Mobium Creative Group takes 18 awards At BMA’s Tower Awards

2002-05-23

For the fifth year in a row, Mobium Creative Group swept the Tower Awards competition, winning in more categories for more clients than any competing agency, and winning the most awards overall, including the most Gold, Silver and Bronze awards.

Mobium won a total of 18 awards across 14 categories in the annual competition sponsored by the Chicago Chapter of the Business Marketing Association (BMA). Specific examples cited included work for: MeadWestvaco, Ondeo Nalco Company, TeamQuest, Equity Office, CNH New Holland, Tellabs, and W.W. Grainger.

“Our goal is to execute across all areas of an integrated plan better than any other agency or specialist could using a strategic and comprehensive approach to branding. To be recognized for so many clients across such a diverse range of industries serves as a testament to our expertise in integrated business branding,” said Gordon Hochhalter, Partner, Mobium Creative Group.

In the five previous Tower Award competitions, Mobium has won a total of 122 awards, far exceeding any other agency. This year, Mobium was a finalist for BMA’s prestigious “Agency of the Year” award and was named to BTOB magazines list of the “Top 25 Agencies” nationally.

“Our ability to win in multiple categories is a testament to our integrated communications ability and practices. There is a misconception that integrated firms can’t excel in specific areas. This is a great example of how a well rounded firm can deliver greater value and more meaningful results than specialized ones,” said Guy Gangi, Partner, Mobium Creative Group.

Any work created for a Chicago area business-to-business company or created by a Chicago-based agency was eligible to be entered in the competition. Entries were judged equally on objectives, strategy and creative execution.

Tower Awards Won By Mobium

Full Integrated Program (Over $100,000)
Silver: MeadWestvaco / Tango

Print Ad Campaigns
Silver: Ondeo Nalco / eCalgon “Insider” campaign

Single Print Ads (Spreads)
Gold: Ondeo Nalco / eCalgon “Effluvia Happens”
Silver: TeamQuest / “Bathroom”

Single Print Ads (Full Page)
Silver: Equity Office / “Rings”

Dimensional Direct Mail
Silver: Mobium / “Mr. PotatoHead”

Non-dimensional Direct Mail
Gold: CNH New Holland

Product Catalog
Bronze: CNH Global After Sales / “Harvest Efficiency”

Integrated Online Program
Gold: Mobium

Animation/Motion Graphics
Gold: Mobium / “Things Change”
Silver: Tellabs / “Kaching”
Bronze: Mobium / “Ticking Away”

Banner Ads
Silver: Grainger.com / “Virtual”
Bronze: Grainger.com / “Nascar”

Website (Over $50,000)
Silver: OndeoNalco / eCalgon

Posters
Bronze: Mobium / “Shame”

Training Programs
Gold: Mobium / “Appendix”

Client Didn’t Buy It
Gold: MeadWestvaco / “Tango Comparison Brochure”

About the BMA
The Business Marketing Association serves the professional, educational and career development needs of business-to-business marketers and their partner suppliers. BMA international headquarters, located in Chicago, supports chapters in the major business centers of North America and a growing at-large membership. For more information, visit www.marketing.org.

About Mobium Creative Group
Mobium Creative Group is a full-service, integrated business branding and communications firm specializing in integrated communications, branding, relationship marketing, interactive media, and information architecture. Clientele include MeadWestvaco Corporation, NEC-Mitsubishi, Motorola GTSS, CNH Global, NovaMed, Farm Progress, Tellabs, and Ondeo Nalco Company. In January of 2002, Mobium launched its new web-site (www.mobium.com), which is an interactive book that helps business marketers, communicators, brand builders and change agents, as well as its own employees, better define revolutionary paradigm shifts and explore ways to take advantage of them.