Mobium Creative Group announces new client engagement

2002-02-01

Mobium announced today that it has won another, new account from MeadWestvaco. In its new assignment, Mobium will work with the Packaging Resources Group to define and build its brand through both internal and external marketing communications programs.

Mobium will continue to work with MeadWestvaco’s successful Tango brand, which Mobium helped to position and launch into the commercial printing market in 1998.

"As we continue to grow and focus on specific vertical market segments, we’re finding greater need for a more integrated brand position that is communicated to the right people at the right time during the purchase process. We look forward to Mobium’s assistance in helping us define the brand and develop strategic programs to increase visibility and build share within the vertical markets and to help us communicate the brand internally" said Marc Tannenbaum, Marketing Manager, Packaging Resources Group.

About MeadWestvaco
MeadWestvaco Corporation, headquartered in Stamford, Conn., has annual sales of $8 billion and is a leading global producer of packaging, coated and specialty papers, consumer and office products and specialty chemicals. MeadWestvaco operates in 33 countries, serves customers in approximately 100 nations, employs more than 30,000 people worldwide and owns 3.5 million acres of forests managed using sustainable forestry practices. The Packaging Businesses segment has global reach and serves the world's leading companies in beverages, media, health care, cosmetic & personal care, and general consumer products.

About Mobium Creative Group
Mobium Creative Group is a full-service, integrated business branding and communications firm specializing in integrated communications, branding, relationship marketing, interactive media, and information architecture. Clientele include MeadWestvaco Corporation, NEC-Mitsubishi, Motorola GTSS, CNH Global, After Sales, NovaMed, Farm Progress, Tellabs, and Ondeo Nalco. In January of 2002, Mobium launched its new Web site (www.mobium.com), which is an interactive book that helps business marketers, communicators, brand builders and change agents, as well as its own employees, better define revolutionary paradigm shifts and explore ways to take advantage of them.