Mobium Creative Group takes the show on the road

2002-04-11

Seminar presentations and personal appearances are helping expose Mobium principles, paradigms and practices to business marketing audiences this spring.

At a Chicago BMA (Business Marketing Association) luncheon held at Maggiano's Little Italy restaurant on March 21, Mobium’s Gordon Hochhalter presented a case study on MeadWestvaco’s Tango brand to the 150 marketing professionals in attendance. The luncheon was part of “B-to-B Work That Works,” the umbrella theme for this year's BMA Chicago monthly program series.

Presenting with Tara Rogers, Global Business Manager for Graphics in MeadWestvaco's Packaging Resources Group, Hochhalter detailed the strategies that have resulted in a 103% increase in revenue level for the brand of commercial printing paper. The integrated program has proven so successful that MeadWestvaco is extending the Tango brand into other products offered to the commercial print market.

The March 21 presentation will be followed by two other Mobium appearances.

In April, Hochhalter and Guy Gangi will lead "Believe: What a Business Marketer Can Do to Break Through," a workshop on the power of creativity in business communication, offered as part of the Chicago BMA’s Professional Development Seminar on integrated b-to-b marketing communications. The BMA seminar will bring together more than a dozen of Chicago's leading b-to-b marketing communications experts to help sharpen skills and/or prepare participants for the BMA's Certified Business Communicator (CBC) examination.

And in early June, Mr. Gangi will participate in a panel discussion on agency leadership at the 2002 International BMA Annual Conference in Kansas City. Participants will learn first-hand how to take on business-to-business marketing and communications issues from leading speakers, authors, educators and practitioners.

Several Mobium educational workshops and seminars are available free to qualified groups. For more information, please call Audrey Parks at 312-527-0500.

About Mobium Creative Group
Mobium Creative Group is a full-service, integrated business-branding and communications firm specializing in integrated communications, branding, relationship marketing, interactive media, and information architecture. Their clientele includes Westvaco Corporation, Inland Paperboard & Packaging, NEC/Mitsubishi, Motorola GTSS, Case/New Holland Corporation, TeamQuest, Tellabs, and Ondeo Nalco Chemical Company.