Bob Goranson
partner / account strategy & planning

experience

Almost 30 years in business-to-business marketing communications on both agency and client sides, including Pitney Bowes MapInfo, Moog, Munich Re America HealthCare, NEC Display Solutions, MeadWestvaco, ONDEO Nalco Chemical Corporation, Inland Paperboard and Packaging, Polycom, VisionTek, Innovative Software, R.R. Donnelley & Sons, Komori America Corporation, Reliance Comm-Tec, Hamamatsu, Thermo King, Technology Service Solutions, Powers Process Controls, Rust Industrial Services and SPSS.

competencies

Account services direction, research planning, account planning, strategic planning and guidance, integrated brand and communications strategy development, workflow process facilitation, project management, budget planning and ROI analysis.

achievements

Named one of Business Marketing magazine’s Top 25 b-to-b media strategists; Certified Business Communicator (CBC); highly involved internationally with BMA, having served as International Chairman, currently on third year as treasurer and tenth year on the International Board of Directors, received Chicago BMA chapter’s Proud Award in 2006 recognizing long-term dedication to BMA. Also served as President of Chicago BMA chapter.

education

B.A. in journalism from Drake University, additional coursework in marketing and creative writing from University of Chicago.

in a previous life

Helped manage Styx. The band, not the river.