Doing business globally can be full of unexpected thrills. Like being told your new brand name could be interpreted to mean “I urinate on your mother's headstone” in three key eastern-European markets.
To avoid all the potential snafus of cross-cultural, international marketing communication programs, Mobium has entered into partnerships with companies who provide expert assistance in the “transcreation” of marketing communications materials. This goes far beyond simple translation. It includes reviewing concepts, visuals, and copy for cultural differences, misinterpretations and emotional reactions. Work can be reviewed by nationals in over 40 cultures speaking more than 50 languages.
When needed, practical implementation of global programs is handled through Mobium's Transworld Advertising Agency Network affiliation. This network enables us to provide clients regional and localized publicity, special promotions and events, dealer group and franchiser programs, and community relations and public opinion programs throughout the United States, as well as in global markets through twenty international affiliates.
Click here to see a listing of our international affiliates with service descriptions.