We don't think that writing, art directing and designing are career options for people who can't figure out the Fryolater at Denny's.
Just the opposite. We think creative people are uniquely able to develop communications and creative strategies that can actually be executed.
So at Mobium, creative people share in the responsibility to develop strategy and understand how technology can be applied to broad marketing and communications issues as well as creative ones.
Having said that, we strive to do creative work that makes our client's sphincters lock up tighter than Windows 98 on overload the first time they see it. In fact creative work is what we are about. All the other activities that take place here are to get us to the point of doing great creative.
So we've made a contract with ourselves, about how we'll do that:
"Good enough" is not good enough.
We will take ownership of our client's problems.
We will focus our talent and work on solving problems.
We will create ideas—not ads, not Web sites—but ideas.
We will resist the usual.
We will fight for our ideas.
We will do it together.