We are process freaks.
They help us focus our thinking on specific business communications issues. (The processes that is, not the freaks.) They help us break up complex integrated business marketing and brand communications programs into smaller pieces that are easier to deal with.
They're a way to look at things. They're not answers. Rather they're ways to examine specific business communications issues in an organized way to begin to see answers.
In short, they keep us all from going off in more directions than Don King's hair in an electrical storm.
They're part of the way we communicate with one another in our amoeba work teams. They're also proprietary to us. So we can only describe them here. If we tell you more, we'd have to kill you. Click here to learn about these processes. But don't learn too much or we'll have to strap a rat to your face.