We have a reason for being.
Which is to help business marketers and communicators take advantage of the rapidly emerging changes in technology, marketing approaches, new communications techniques, creative options and unconventional media that are inundating us every day.
Sometimes it's hard simply to keep up with it all. In fact, it's making people as nervous and jerky as Barney Fife on a triple latte. Why, we know business marketers who are more on the edge than Gary Oldman after drinking a pot of espresso and realizing he's out of cigarettes.
Hang in there, Bucky.
There are ways to not only deal with all this mind-numbing change but also convert it to a competitive advantage in your markets. We help our clients do just that. And then take that learning and approach into the company to align employee and management performance with customer expectations and perceptions.
To keep pace with all this wackiness and, in fact, embrace change we've defined key revolutionary and evolutionary marketing and communications changes that business communicators face, the opportunities they create and the principles, paradigms and processes that we believe will help us take advantage of them.