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why
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we change things.
we believe in change. we see things differently, think differently and do things differently.
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what
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mobium is the transformative business branding firm dedicated to b-to-b marketers who want to disrupt the outmoded conventions of their industries.
we help change agents craft their brand strategies, create authentic brand experiences and powerfully communicate them inside their organizations and outside to the world.
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how
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• discovering insights into buyers' worldview, their purchase process and what they value most when they make a buying decision
• tightly focusing and defining brands around what buyers and prospective buyers value most and perceive to be distinctive
• communicating that unique value with power by integrating brand messages and experiences across all touch points of the purchase/repurchase process
• connecting emotionally, creatively and personally with business audiences by understanding the passion that drives them and what they look for when they buy
• interactivating brands to create greater buyer involvement and deeper brand experience as well as connecting them to online networks and communities of brand advocates
• developing engaging, compelling and valuable thought leadership content that helps clients' customers and prospects do their jobs better
• creating unique brand experiences
• helping client organizations deliver the brand and its unique value as customers and prospects define it through integrated internal branding programs
• disrupting industry conventions and positioning client brands as a unique solution to their buyers' perceptions of how their world should be or could be
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| who |
Moog Industrial, global high performance motion control solutions
Herff Jones, school and college achievement products
Munich Re America Healthcare, global reinsurance products, services and consulting
Payflex HealthHub, employee benefits administration for corporations
Griffin Pipe, water distribution products
Aprimo, global marketing automation software, services and consulting
National Restaurant Association, trade shows for the food service and restaurant industry
Navastar, industrial vehicle engines
Novation, supply chain intelligence and procurement
University of Illinois Foundation, educational fund raising
Accenture, global business consulting
Pitney Bowes Business Intelligence, global location intelligence software and consulting
Kaplan Financial, insurance and securities compliance
Time Warner Cable Business Class, internet/telecom business services
NEC-Mitsubishi, computer visual displays
Motorola, global mobile 3G infrastructre
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what up
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Mobium was named agency of the year in 2003 by the Business Marketing Association and has been recognized as one of the top three business-to-business agencies its size for five consecutive years, the Top Agency of 2006 by Crains BtoB Magazine and Creative Team of the Year in 2008 by BMA and business-to-business advertising campaign of the year by BtoB Magazine
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how think
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about leveraging the paradigm shifts that are changing business marketing mobium.com/shiftthis about increasing the power of business brands to generate sales in a changing world mobium.com/brandwidth
about integrating your marketing to move customers and prospects to purchase in a new age mobium.com/goosing
about building stronger relationships with customers in a world of business marketing change mobium.com/hugs about the role of creative impact in a world of business marketing change mobium.com/engagement
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| where |
200 s. michigan avenue 17th floor chicago, illinois 60604
phone: 312.422.8950 fax: 312.422.5901
physical home to 37 talented mobites
website: mobium.com blog: wasiswillbeblog.com linkedin: linkedin.com/company/mobium facebook: facebook.com/Mobium.B2B youtube: youtube.com/mobiumtv twitter: twitter.com/mobium
virtual home to 37 talented mobites
global partners in 47 markets worldwide
international home to 37 talented mobites
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| when |
founded in 1979
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| who2 |
gordon hochhalter partner, creativitystrategyconnectivity 312.422.8960
twitter: @gordonhochhalte linkedin: linkedin.com/in/gordonhochhalter facebook: facebook.com/gordon.hochhalter
bob goranson partner, account strategy & planning 312.422.5927
twitter: @goranson linkedin: linkedin.com/in/bobgoranson facebook: facebook.com/bob.goranson
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