e books

 

 

 

Hugs:
Building stronger relationships with customers in a world of business marketing change

Your customers won’t stay that way for long without a little TLC now and then. From identifying your most important customers to migrating buyers into advocates, we explore dozens of ways to build closer relationships among old customers, new customers and company stakeholders, too. Trust us, you’ll feel all warm inside after this one.

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More Mobium e-books

Interviews

A conversation with Emmanuel Rosen

The bestselling author of “The Anatomy of Buzz” on the why’s and how’s of word-of-mouth marketing.

watch the video    download the interview transcript

 

Al & Laura Ries, Part One

The authors of “The Fall of Advertising” on the state of business marketing.

watch the video    download the interview transcript

 

Al & Laura Ries, Part Two

The authors of “The Fall of Advertising” continue the discussion on the state of business marketing.

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A conversation with Don Schultz

The father of integrated marketing communications weighs in on the misconceptions of IMC, the immutable laws of positioning guru Al Ries and a few other timely topics in this recent interview with BIGfrontier's Steve Lundin.

watch the video    download the interview transcript