Shift this
Leveraging the Paradigm Shifts that are Changing the Face of Business Marketing

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Brandwidth
Increasing the power of your brand to generate sales in the face of business marketing change

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Hugs
Building stronger relationships with customers in a world of business marketing change

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Integrating your communications in the face of business communications change

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Interactivating your messages in the face of business communications change

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Measuring the return on your marketing investment in the face of business change

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Interviews

A conversation with Emmanuel Rosen

The bestselling author of “The Anatomy of Buzz” on the why’s and how’s of word-of-mouth marketing.

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Al & Laura Ries, Part One

The authors of “The Fall of Advertising” on the state of business marketing.

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Al & Laura Ries, Part Two

The authors of “The Fall of Advertising” continue the discussion on the state of business marketing.

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A conversation with Don Schultz

The father of integrated marketing communications weighs in on the misconceptions of IMC, the immutable laws of positioning guru Al Ries and a few other timely topics in this recent interview with BIGfrontier's Steve Lundin.

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