Throughout this site you’ll find a series of programmed diagnostic quizzes that can help define and get inside your marketing challenges. For your convenience we’ve also collected all of them here.
What factors create b-to-b bad-vertising? Take this quiz to see why business ads often miss the mark, and compare your answers to the results of an industry survey.
Is your brand based more on the dreamy aspirations of executives than the real perceptions of the market? This multiple-choice quiz determines whether your company’s branding efforts are strong, unified, comprehensive and rooted in customer reality.
Interactivity is what makes your site useful. Here’s a quick test to see if your site is interactive in a way that can transform your relationships, brand or business.
Conventional wisdom says that salespeople seek out prospects, convince them of the excellence of your products and persuade them to buy. If you don’t believe it, do a quick survey of your sales effort. See how you match up against the averages from audits that
we and some of our clients have made. You might be surprised.
Integrating your communications isn’t just about using the same logo or colors on all your stuff. It’s more about weaving a consistent message throughout all your communications. To see if you’re practicing true integration, answer these 10 questions.
Poor b-to-b writing is inhumane. Literally. Business-speak, technical jargon, and over-reliance on a formal voice simply strips the humanity out of your communications. Test your bullcrap meter with this fun diagnostic quiz.