The Internet brings one big, huge, gigantic, transforming thing to business communications that nothing else ever has in the history of the world.

Interactivity.

It offers immediate dialogue and immediate response. When properly used and understood, interactivity enables users. And you can use it to empower customers and prospects around your brand.

Here's a quick quiz to see if your Web site is interactive in a way that can transform your relationships, your brand or your business. Click on "yes", "no" or "somewhat" to each question and then hit "score" to get our smart-ass analysis of how effectively your site is using the power of true interactivity.

1. From the standpoint of navigation, it provides a smooth and seamless Web experience.
Yes
 No
 Somewhat

2. Gives users the opportunity to enter their instructions and delivers the information they request in the form they requested it.
Yes
 No
 Somewhat

3. Provides users with the ability to select many options from a menu.
Yes
 No
 Somewhat

4. Delivers additional information to users based on their original query.
Yes
 No
 Somewhat
5. Can handle a variety of user tests or "what if" scenarios.
Yes
 No
 Somewhat
6. Contains involving animation.
Yes
 No
 Somewhat
7. Has the ability to diagnose a situation and suggest remedies.
Yes
 No
 Somewhat
8. Contains a breadth and depth of repurposed information from many sources.
Yes
 No
 Somewhat
9. Gives users the opportunity to add their own information to the site.
Yes
 No
 Somewhat
10. Uses analogies to help users navigate and understand information.
Yes
 No
 Somewhat
11. Works on multiple browsers and platforms.
Yes
 No
 Somewhat