Our next event:
12/3/2007: Dr. David Weinberger on “Embrace the Digital Disorder”
about the Mobium new paradigm series


Take a look at past events:
7/10/2007: Andrew Keen on “Overcoming Amateur Hour on Web 2.0”
12/1/2006: Rick Mathieson on “The Evolution of Brand: Will cell phones and techno-marketing evolve business or take it backwards?”
6/23/2006: Dr. Clotaire Rapaille on “Culture Codes: Why People Around the World Buy as They Do”
11/10/2005: Bob Lamons on “Case Studies that Make the Case for B2B Branding”
9/8/2005: Karen Post on “Brain Tattoos: Creating Unique B-to-B Brands that Stick”
11/4/2004: John Winsor on “Brand Stories: 9 Steps to Creating Customer Dialogue Through the Power of Storytelling”
6/24/2004: Douglas Atkin on “The Culting of Brands: Six Steps to Cultivating Fanatical Customer Loyalty”
10/1/2003: Professor Don Schultz on “Brand Babble”
6/25/2003: Fred Newell on “Saving CRM: Eight Steps to Reviving Customer Relationship Management by Empowering Customers”
4/22/2003: Richard Laermer on “The Free Ride is Over: Seven Trends That Signal the End of Convention for Business Marketers”
1/14/2003: Professor Don Schultz on “We Have Met the Enemy and He Is Us: The Problem With Business Marketing Is with the Marketers”
11/1/2002: Al and Laura Ries on “Seven Steps To Building a Business Brand in a Scary New World”
7/25/2002: Emanuel Rosen on “Nine Ways To Build Buzz”
 

 


Dr. David Weinberger, author of Everything is Miscellaneous, discusses how business marketers can succeed in a new world that’s filtered, categorized and organized to fit the personal agendas of customers.

 

What
The 14th Mobium
New Paradigm Series/
BIGfrontier Event

When
Monday, December 3, 2007
Refreshments: 9:30am-10:30am
Presentation: 10:30am-11:30am
Book signing: 11:30am-12:00pm

Where
The Merchandise Mart Conference Center, 2nd floor of the Mart Apparel Center / Holiday Inn Mart Plaza building (Make your way to the Apparel Center’s riverside entrance or take the Merchandise Mart elevator to the second floor and proceed across the pedway to the Apparel Center.)
(Click here for a map.)

Reservations
 This event has already occurred.

For more information, call
(312) 238-9308



In the past, everything had its place because the physical world demanded it. But today, in David Weinberger’s opinion, we live in a world of organized chaos that allows anyone with a computer and a brain to upload, download, burn, mix and stream what they want, when they want it.

Do not fear. Weinberger charts the new principles of the digital disorder that are radically changing the way we make sense of our lives. From business to culture, Weinberger shows how B2B marketers can embrace the chaos of the Web and connect with today’s info-gathering, data-hoarding, label-making addicts.

Don’t miss this rare opportunity to meet one of the original shapers of Internet marketing. More important, don’t miss his advice on how to survive in a world where the digital disorder is changing the basics of business.

Drop in and embrace chaos. We’ll greet you with open arms. Admission is free, but reservations are required. Seating is limited.

“Embrace the Digital Disorder” is the latest in Mobium’s New Paradigm Series—exploring the revolutionary changes that are altering business-to-business communications, and one of the BIGfrontier seminars.

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