Video of our latest event:
Dave Kerpen on “The Power of an Empathetic Brand”

about the Mobium new paradigm series


Take a look at video of past events:
Jeffery Phillips on "Innovation as Usual"

Jeffery Phillips on "The Dramatic Need for Innovation"

Andrea Phillips on "Creating Integrated Brand Experiences"

Mark Schaefer on "Moving Content Through Social Networks"

Paul Gillin on "Social Media That Work for B2B"

Rick Mathieson on "Key Trends of the Digital Revolution"

Aaron Strout on "The New B2B Buying Process"

Jay Bear on "Social Buying Will Remake Your Business"

Jerry Alderman on "Finding & Leveraging Customer Value"

Jim Joseph on "Loyalty Through Seamless Brand Experience"

Dr. David Livermore on "Multi-Cultural Marketing"

Emanuel Rosen on "The Effect of Social Networks on Business Marketing"

Professor Don Schultz on "Navigating The New Media Landscape"

Dr. David Weinberger on "Embracing the digital disorder"

Andrew Keen on "Overcoming Amateur Hour on Web 2.0"

Rick Mathieson on "The Evolution of Brand: Cell Phone and Techno-marketing"

Dr. Clotaire Rapaille on "Culture Codes: Why People Around the World Buy as They Do"

Bob Lamons on "Case Studies that Make the Case for B2B Branding"

Karen Post on "Creating Unique B-to-B Brands that Stick"

John Winsor on "Creating Customer Dialogue Through the Power of Storytelling"

Douglas Atkin on "Cultivating Fanatical Customer Loyalty"

Professor Don Schultz on "Brand Babble"

Fred Newell on "Reviving CRM by Empowering Customers"

Richard Laermer on "The End of Convention for Business Marketers"

Professor Don Schultz on "The Problem With Business Marketing Is with the Marketers"

Al and Laura Ries on "Building a Business Brand in a Scary New World"

Emanuel Rosen on "Nine Ways To Build Buzz"

 

 

The Power of an Empathetic Brand

Dave Kerpen discusses the keys to making and maintaining a likeable business.

The Power of an Empathetic Brand - click to watch video

Traditionally, American businesses are more focused on pushing out a message than listening to those receiving it. But in today’s interconnected world, listening to your customer and responding to them isn’t just important, it’s vital.

That’s where Dave Kerpen comes in. A man who paid for his entire wedding through fundraisers and smiles has made a business out of being likeable and is now spreading this giddy gospel across the country.

Dave Kerpen, NY Times and USA Today best-selling author, explained why an authentic and amiable platform is crucial in a hyper-connected society at Mobium’s February 22 New Paradigm event in Chicago.

According to Kerpen, pushing out the same message is no longer a one-way ticket to success. Social media activity increases daily and with it, the need for customers’ opinions to be heard, valued and considered.

In fact, Kerpen contends that if businesses do not adopt authentic and transparent platforms, they will end up buried underneath a pile of negative tweets and angry Facebook posts. That’s why it’s more important than ever that businesses shift from content shoving and focus more on systematically listening to their customers and prospects. But it doesn’t stop there.

Kerpen says that businesses are not only under an obligation to respond, they need to respond in a human, helpful and direct way, and in real time. This means that the days of automated messages and one-way communication are gone, and the era of hyper-connectivity and interactive engagement is upon us.

If you’d like to read his book, click here.



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