about the Mobium new paradigm series
Take a look at video of past events:
Aaron Strout on "The New B2B Buying Process"

Rick Mathieson on "Key Trends of the Digital Revolution"

Jay Bear on "Social Buying Will Remake Your Business"

Jerry Alderman on "Finding & Leveraging Customer Value"

Jim Joseph on "Loyalty Through Seamless Brand Experience"

Dr. David Livermore on "Multi-Cultural Marketing"

Emanuel Rosen on "The Effect of Social Networks on Business Marketing"

Professor Don Schultz on "Navigating The New Media Landscape"

Dr. David Weinberger on "Embracing the digital disorder"

Andrew Keen on "Overcoming Amateur Hour on Web 2.0"

Rick Mathieson on "The Evolution of Brand: Cell Phone and Techno-marketing"

Dr. Clotaire Rapaille on "Culture Codes: Why People Around the World Buy as They Do"

Bob Lamons on "Case Studies that Make the Case for B2B Branding"

Karen Post on "Creating Unique B-to-B Brands that Stick"

John Winsor on "Creating Customer Dialogue Through the Power of Storytelling"

Douglas Atkin on "Cultivating Fanatical Customer Loyalty"

Professor Don Schultz on "Brand Babble"

Fred Newell on "Reviving CRM by Empowering Customers"

Richard Laermer on "The End of Convention for Business Marketers"

Professor Don Schultz on "The Problem With Business Marketing Is with the Marketers"

Al and Laura Ries on "Building a Business Brand in a Scary New World"

Emanuel Rosen on "Nine Ways To Build Buzz"

 

 

Staying on top of the digital revolution


Influencing B2B audiences with help from the world’s most powerful bloggers, Tweeters and YouTubers

What
The 23th Mobium
New Paradigm Series/
BIGfrontier Event

When
Wednesday, May 29, 2012
Schmoozing: 9:00am-10:00am
Presentation: 10:00am-11:00am

Where
The University Center,
525 S. State St.,
Chicago, Illinois 60605
(Click here for a map.)

Reservations
(Click here)

Looking for insights on how to supercharge your social media efforts by reaching the world’s “superconnectors”? Then make plans to join Chicago’s b2b community when author, marketing consultant and college educator Mark Schaefer swings into the Windy City for Mobium’s next New Paradigm Event on Tuesday, May 29th.

Mr. Schaefer’s new book, Return On Influence: The Revolutionary Power of Klout, Social Scoring and Influence Marketing, helps b2b marketers better leverage social media tools to build product awareness, brand buzz and new sales among key audiences. You’ll learn:

  • How to reach the “superconnectors” who ignite epidemics through word-of-mouth influence on Facebook, LinkedIn, Twitter and YouTube…and how to become one yourself
  • What “Return on Influence” means and how to measure it
  • The best practices behind social networking and influence marketing
  • The most powerful sources of online influence—and how they can work for or against you
  • And more!


If you’re in Chicago, please plan on joining us for this special event. Admission is free, but reservations are required. Seating is limited. Reserve a spot now.

Get a video preview of Mark’s presentation here.

You can learn more about Return On Influence: The Revolutionary Power of Klout, Social Scoring and Influence Marketing here.

This event is the latest in Mobium’s New Paradigm Series—exploring revolutionary changes that are altering business-to-business marketing.
 



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