mobium | new paradigm series - experts explore shifts that are revolutionizing business branding and communications

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	Take a look at video of past events:
	Aaron Strout on "The New B2B Buying Process"
	Rick Mathieson on "Key Trends of the Digital Revolution"
	Jay Bear on "Social Buying Will Remake Your Business"
	Jerry Alderman on "Finding & Leveraging Customer Value"
	Jim Joseph on "Loyalty Through Seamless Brand Experience"
	Dr. David Livermore on "Multi-Cultural Marketing"
	Emanuel Rosen on "The Effect of Social Networks on Business Marketing"
	Professor Don Schultz on "Navigating The New Media Landscape"
	Dr. David Weinberger on "Embracing the digital disorder"
	Andrew Keen on "Overcoming Amateur Hour on Web 2.0"
	Rick Mathieson on "The Evolution of Brand: Cell Phone and Techno-marketing"
	Dr. Clotaire Rapaille on "Culture Codes: Why People Around the World Buy as They Do"
	Bob Lamons on "Case Studies that Make the Case for B2B Branding"
	Karen Post on "Creating Unique B-to-B Brands that Stick"
	John Winsor on "Creating Customer Dialogue Through the Power of Storytelling"
	Douglas Atkin on "Cultivating Fanatical Customer Loyalty"
	Professor Don Schultz on "Brand Babble"
	Fred Newell on "Reviving CRM by Empowering Customers"
	Richard Laermer on "The End of Convention for Business Marketers"
	Professor Don Schultz on "The Problem With Business Marketing Is with the Marketers"
	Al and Laura Ries on "Building a Business Brand in a Scary New World"
	Emanuel Rosen on "Nine Ways To Build Buzz"

Social Media: It’s Not Just For Consumer Marketers Anymore

How can B2B marketers develop and leverage a trusted leadership relationship with their business audiences into leads and revenue.

According to Paul Gillin, co-author of Social Marketing to the Business Customer, certain social media outlets reach B2B customers and prospects more effectively in that regard:

Blogs crafted around search-specific key words play the major role in establishing a leadership position for brands in specific markets.

LinkedIn, a business targeted, helpful online community generates higher quality leads.

Entertaining YouTube videos that offer valuable information to address specific business issues are the most effective way to educate a business market.

Above all, Gillin emphasized that in the current business environment where customers “own the conversation,” companies looking to succeed with social media must remember they have to “get permission” to sell to customers and prospects by helping them first.

He urged marketers to enter into social media efforts not with the attitude of “How do I sell?”, but by asking, “How do I help?”

You can find a full report of his presentation here. (link to press release in pressroom)

A video will be posted on this page soon.

mobium | we change things. we believe in change. we see things differently, think differently and do things differently. | mobium is the transformative business branding firm dedicated to b-to-b marketers who want to disrupt the outmoded conventions of their industries. | we help change agents craft their brand strategies, create authentic brand experiences and powerfully communicate them inside their organizations and outside to the world.