Our next event:
12/3/2007: Dr. David Weinberger on “Embrace the Digital Disorder”
about the Mobium new paradigm series


Take a look at past events:
7/10/2007: Andrew Keen on “Overcoming Amateur Hour on Web 2.0”
12/1/2006: Rick Mathieson on “The Evolution of Brand: Will cell phones and techno-marketing evolve business or take it backwards?”
6/23/2006: Dr. Clotaire Rapaille on “Culture Codes: Why People Around the World Buy as They Do”
11/10/2005: Bob Lamons on “Case Studies that Make the Case for B2B Branding”
9/8/2005: Karen Post on “Brain Tattoos: Creating Unique B-to-B Brands that Stick”
11/4/2004: John Winsor on “Brand Stories: 9 Steps to Creating Customer Dialogue Through the Power of Storytelling”
6/24/2004: Douglas Atkin on “The Culting of Brands: Six Steps to Cultivating Fanatical Customer Loyalty”
10/1/2003: Professor Don Schultz on “Brand Babble”
6/25/2003: Fred Newell on “Saving CRM: Eight Steps to Reviving Customer Relationship Management by Empowering Customers”
4/22/2003: Richard Laermer on “The Free Ride is Over: Seven Trends That Signal the End of Convention for Business Marketers”
1/14/2003: Professor Don Schultz on “We Have Met the Enemy and He Is Us: The Problem With Business Marketing Is with the Marketers”
11/1/2002: Al and Laura Ries on “Seven Steps To Building a Business Brand in a Scary New World”
7/25/2002: Emanuel Rosen on “Nine Ways To Build Buzz”
 

 

Reviving CRM by empowering customers

Relationship marketing guru Fred Newell identifies eight ways to turn around CRM at Mobium’s June New Paradigm Series event

The relationship marketing guru and author of the new book “Why CRM Doesn’t Work” visited Mobium June 25 to reveal what’s fundamentally wrong with today’s whiz-bang CRM systems—and show how a radical rethinking of relationship marketing is necessary in today’s customer-driven world.

In “Saving CRM: Eight Steps to Reviving Customer Relationship Management by Empowering Customers,” Newell detailed how traditional CRM practitioners unintentionally destroy the relationships they seek to improve, and proposed eight important things CRM practitioners can do to transform their expensive and ineffective systems into true ROI-generating customer empowerment tools.

See for yourself

Watch it on mobium.tv

To learn more about the Mobium New Paradigm series, click here.

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