Our next event:
12/3/2007: Dr. David Weinberger on “Embrace the Digital Disorder”
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Take a look at past events:
7/10/2007: Andrew Keen on “Overcoming Amateur Hour on Web 2.0”
12/1/2006: Rick Mathieson on “The Evolution of Brand: Will cell phones and techno-marketing evolve business or take it backwards?”
6/23/2006: Dr. Clotaire Rapaille on “Culture Codes: Why People Around the World Buy as They Do”
11/10/2005: Bob Lamons on “Case Studies that Make the Case for B2B Branding”
9/8/2005: Karen Post on “Brain Tattoos: Creating Unique B-to-B Brands that Stick”
11/4/2004: John Winsor on “Brand Stories: 9 Steps to Creating Customer Dialogue Through the Power of Storytelling”
6/24/2004: Douglas Atkin on “The Culting of Brands: Six Steps to Cultivating Fanatical Customer Loyalty”
10/1/2003: Professor Don Schultz on “Brand Babble”
6/25/2003: Fred Newell on “Saving CRM: Eight Steps to Reviving Customer Relationship Management by Empowering Customers”
4/22/2003: Richard Laermer on “The Free Ride is Over: Seven Trends That Signal the End of Convention for Business Marketers”
1/14/2003: Professor Don Schultz on “We Have Met the Enemy and He Is Us: The Problem With Business Marketing Is with the Marketers”
11/1/2002: Al and Laura Ries on “Seven Steps To Building a Business Brand in a Scary New World”
7/25/2002: Emanuel Rosen on “Nine Ways To Build Buzz”
 

 


Bob Lamons presents “Case Studies that Make the Case for B-to-B Branding (Even if You Are a Pig)”

A swine time was had by all as Bob Lamons, 35-year veteran of b-to-b advertising and marketing, Marketing News columnist and author, effectively made the case for b-to-b branding in front of a large group of business marketers at the November 10th New Paradigm Breakfast.

After years of researching business branding success stories, Bob came up with twenty-one case studies and enough insight to pen his book, The Case for B2B Branding: Pulling Away from the Business-to-Business Pack. In the process, Bob discovered some eleven problems that keep b-to-b brands from achieving the fame and fortune they so richly deserve.

See for yourself

Watch it on mobium.tv

To learn more about the Mobium New Paradigm series, click here.

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