Our next event:
12/3/2007: Dr. David Weinberger on “Embrace the Digital Disorder”
about the Mobium new paradigm series


Take a look at past events:
7/10/2007: Andrew Keen on “Overcoming Amateur Hour on Web 2.0”
12/1/2006: Rick Mathieson on “The Evolution of Brand: Will cell phones and techno-marketing evolve business or take it backwards?”
6/23/2006: Dr. Clotaire Rapaille on “Culture Codes: Why People Around the World Buy as They Do”
11/10/2005: Bob Lamons on “Case Studies that Make the Case for B2B Branding”
9/8/2005: Karen Post on “Brain Tattoos: Creating Unique B-to-B Brands that Stick”
11/4/2004: John Winsor on “Brand Stories: 9 Steps to Creating Customer Dialogue Through the Power of Storytelling”
6/24/2004: Douglas Atkin on “The Culting of Brands: Six Steps to Cultivating Fanatical Customer Loyalty”
10/1/2003: Professor Don Schultz on “Brand Babble”
6/25/2003: Fred Newell on “Saving CRM: Eight Steps to Reviving Customer Relationship Management by Empowering Customers”
4/22/2003: Richard Laermer on “The Free Ride is Over: Seven Trends That Signal the End of Convention for Business Marketers”
1/14/2003: Professor Don Schultz on “We Have Met the Enemy and He Is Us: The Problem With Business Marketing Is with the Marketers”
11/1/2002: Al and Laura Ries on “Seven Steps To Building a Business Brand in a Scary New World”
7/25/2002: Emanuel Rosen on “Nine Ways To Build Buzz”
 

 

Generating higher revenues with your business brand

Professor Don Schultz takes the babble out of branding at Mobium’s October New Paradigm Series event

Don Schultz made his second appearance at Mobium to discuss how many of today’s hottest branding theories may be just a bunch of hooey.

In a provocative and wide-ranging discussion, Professor Schultz, drawing from his latest book, “Brand Babble,” took issue with self-proclaimed brand gurus, dogmatic agency strategists and business marketers who aren’t quite sure why they’re branding in the first place.

He was direct. He was engaging. And he left the capacity audience with much food for thought. It was truly a vintage performance by the father of integrated communications.

See for yourself

Watch it on mobium.tv

In addition, check out our exclusive interview with Don Schultz.

To learn more about the Mobium New Paradigm series, click here.

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