Our next event:
12/3/2007: Dr. David Weinberger on “Embrace the Digital Disorder”
about the Mobium new paradigm series


Take a look at past events:
7/10/2007: Andrew Keen on “Overcoming Amateur Hour on Web 2.0”
12/1/2006: Rick Mathieson on “The Evolution of Brand: Will cell phones and techno-marketing evolve business or take it backwards?”
6/23/2006: Dr. Clotaire Rapaille on “Culture Codes: Why People Around the World Buy as They Do”
11/10/2005: Bob Lamons on “Case Studies that Make the Case for B2B Branding”
9/8/2005: Karen Post on “Brain Tattoos: Creating Unique B-to-B Brands that Stick”
11/4/2004: John Winsor on “Brand Stories: 9 Steps to Creating Customer Dialogue Through the Power of Storytelling”
6/24/2004: Douglas Atkin on “The Culting of Brands: Six Steps to Cultivating Fanatical Customer Loyalty”
10/1/2003: Professor Don Schultz on “Brand Babble”
6/25/2003: Fred Newell on “Saving CRM: Eight Steps to Reviving Customer Relationship Management by Empowering Customers”
4/22/2003: Richard Laermer on “The Free Ride is Over: Seven Trends That Signal the End of Convention for Business Marketers”
1/14/2003: Professor Don Schultz on “We Have Met the Enemy and He Is Us: The Problem With Business Marketing Is with the Marketers”
11/1/2002: Al and Laura Ries on “Seven Steps To Building a Business Brand in a Scary New World”
7/25/2002: Emanuel Rosen on “Nine Ways To Build Buzz”
 

 

Disintegrating in front of a full house

Professor Don Schultz takes apart old b-to-b practices at Mobium’s January New Paradigm Series event

Sounding a wake-up call to standing room crowd on January 14, Northwestern's Don Schultz challenged more than 282 attendees to rethink marketing practices and offered a jolt of new ideas for the new realities of
b-to-b. The “state-of-the-discipline” presentation confronted seismic changes in integrated business marketing and challenged marketers in denial. The father of IMC drew on studies and examples to illustrate five seismic shifts that are redefining business marketing.

See for yourself

Watch it on mobium.tv

In addition, check out our exclusive interview with Don Schultz.

To learn more about the Mobium New Paradigm series, click here.

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