Our next event:
12/3/2007: Dr. David Weinberger on “Embrace the Digital Disorder”
about the Mobium new paradigm series


Take a look at past events:
7/10/2007: Andrew Keen on “Overcoming Amateur Hour on Web 2.0”
12/1/2006: Rick Mathieson on “The Evolution of Brand: Will cell phones and techno-marketing evolve business or take it backwards?”
6/23/2006: Dr. Clotaire Rapaille on “Culture Codes: Why People Around the World Buy as They Do”
11/10/2005: Bob Lamons on “Case Studies that Make the Case for B2B Branding”
9/8/2005: Karen Post on “Brain Tattoos: Creating Unique B-to-B Brands that Stick”
11/4/2004: John Winsor on “Brand Stories: 9 Steps to Creating Customer Dialogue Through the Power of Storytelling”
6/24/2004: Douglas Atkin on “The Culting of Brands: Six Steps to Cultivating Fanatical Customer Loyalty”
10/1/2003: Professor Don Schultz on “Brand Babble”
6/25/2003: Fred Newell on “Saving CRM: Eight Steps to Reviving Customer Relationship Management by Empowering Customers”
4/22/2003: Richard Laermer on “The Free Ride is Over: Seven Trends That Signal the End of Convention for Business Marketers”
1/14/2003: Professor Don Schultz on “We Have Met the Enemy and He Is Us: The Problem With Business Marketing Is with the Marketers”
11/1/2002: Al and Laura Ries on “Seven Steps To Building a Business Brand in a Scary New World”
7/25/2002: Emanuel Rosen on “Nine Ways To Build Buzz”
 

 


Karen Post presents “Brain Tattoos: Creating Unique B-to-B Brands that Stick.”

It was an experience as much as a presentation, when Karen Post, “Fast Company” columnist, consultant, author and self-proclaimed Branding Diva, railed against the blandness and conventions of business-to-business brands in front of a large group of business marketers at the September 8th New Paradigm Breakfast.

Armed with everything from her own “Brand Blues” music video, to case studies, to wacky stories, her Brand Divaness discussed what makes business brands distinctive, clear and memorable. Stellar service, quality products and the infamous one-stop-shop were definitely not part of her formula.

See for yourself

Experience Karen Post’s presentation for yourself on mobium.tv

To learn more about the Mobium New Paradigm series, click here.

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