Our next event:
12/3/2007: Dr. David Weinberger on “Embrace the Digital Disorder”
about the Mobium new paradigm series


Take a look at past events:
7/10/2007: Andrew Keen on “Overcoming Amateur Hour on Web 2.0”
12/1/2006: Rick Mathieson on “The Evolution of Brand: Will cell phones and techno-marketing evolve business or take it backwards?”
6/23/2006: Dr. Clotaire Rapaille on “Culture Codes: Why People Around the World Buy as They Do”
11/10/2005: Bob Lamons on “Case Studies that Make the Case for B2B Branding”
9/8/2005: Karen Post on “Brain Tattoos: Creating Unique B-to-B Brands that Stick”
11/4/2004: John Winsor on “Brand Stories: 9 Steps to Creating Customer Dialogue Through the Power of Storytelling”
6/24/2004: Douglas Atkin on “The Culting of Brands: Six Steps to Cultivating Fanatical Customer Loyalty”
10/1/2003: Professor Don Schultz on “Brand Babble”
6/25/2003: Fred Newell on “Saving CRM: Eight Steps to Reviving Customer Relationship Management by Empowering Customers”
4/22/2003: Richard Laermer on “The Free Ride is Over: Seven Trends That Signal the End of Convention for Business Marketers”
1/14/2003: Professor Don Schultz on “We Have Met the Enemy and He Is Us: The Problem With Business Marketing Is with the Marketers”
11/1/2002: Al and Laura Ries on “Seven Steps To Building a Business Brand in a Scary New World”
7/25/2002: Emanuel Rosen on “Nine Ways To Build Buzz”
 

 

Al Ries and Laura Ries present “Seven Steps To Building a Business Brand in a Scary New World” at Mobium’s November New Paradigm Series event

More than 260 professionals with an interest in business branding were on-hand at Mobium in downtown Chicago for a wide-ranging presentation by Al Ries and Laura Ries, the best-selling authors of “The Fall of Advertising and the Rise of PR.” As predicted, the discussion was both provocative and lively as the Rieses went beyond the pages of their latest book to cover seven key considerations business marketers should think about when launching business brands in today’s over-saturated media environment.

See for yourself

Watch it on mobium.tv

Also, check out Part l and Part 2 of an exclusive interview with the Rieses.

And be sure to watch for the next Mobium/BIGfrontier breakfast event, featuring distinguished Northwestern University professor Don Schultz, the father of integrated marketing communications. Professor Schultz will be speaking at Mobium’s downtown Chicago offices on January 14, 2003.

To learn more about the Mobium New Paradigm series, click here.

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